Gulnoor... Sue Mue Spring Summer 2019
The inspiration could arrive from anywhere, but to
give it a unique expression is the manoeuvring of a gifted creative brain. An
expression that is as much about traditions, as it is about love. An expression
that is not restricted to the heritage or craft that it has been inspired from.
But also, where the two are connected on a sublime level.
Gulnoor is
about love, about evolving, about self-expression and exploration. A discovery
of the beauty we are born with, the wonderment that we grow into. Bespoke womenswear label Sue Mue’s Spring Summer 2019 collection is a vision inspired by Kashmir’s shawl
traditions. But it is also an apt tribute to the woman through the ethereal land
that no Urdu couplets, no ghazals, no novels and novellas can encapsulate. An
emotion that is best felt with the eyes and the heart... Just like love.
Dreamy
pastels, fluid gossamer handwoven fabrics and exquisite workmanship of the
needle and thread have brought to life a collection that takes a page out of
Kashmir’s rich folklore and converts it into a spring story, when the valley is
a bright and beautiful expanse shrouded by the luminosity of vibrant flowers.
Warm colours seen in handwoven Jamavars and kani shawls are translated into a
summer fresh mood board using pastel hues such as lemon green, powder blue,
ivory, cloud grey, rose pink and daffodil yellow.
The fabrics are light, breezy
and flirty giving the collection a dreamy appeal. While the pret wear comprises
of smart silhouettes embellished with intricate embroidery inspired by Kashmir’s
Sozni and other traditional needlework, the bridal wear is about light lehngas for
the summer bride who would want to float like a cloud looking like an angelic
vision on her special day.
Says Mohita
Gujral, the creative director of Sue Mue, the bespoke luxury label that was
established in 1968, “Gulnoor
takes from the springtime in the Kashmir valley and its promise of new
beginnings. The soft, charismatic collection draws upon patterns used in
traditional Kashmir shawls, evocative of blooming buds on the Himalayan
mountainside. Using a soothing colour palette, the trousseau wear, couture and
prêt collections evoke charming stories of Kashmiri lore, when Arabian sultans
and Persian begums giddily sought the ethereal richness of pashmina.”
With a focus on breezy silhouettes,
the collection comprises saris, short kalidar kurtas, long elegant anarkalis, western
dresses, crop tops, jumpsuits, Pakistani suits with asymmetrical hems, and free
flowy tunics paired with palazzos and shararas. For the summer bride, the
collection offers delicate lehengas and queenly ghararas to soothe the eyes on
sunny days, and sultry saris to sparkle up those midsummer nights.
Favoured for their predilection for
timeless classics and subtle elegance, Sue Mue has been one of the most sought-after
bespoke labels in the city ever since Narinder Kaur Mohan, Mohita’s mother, set
up shop in 1968. “My mother had a flair for fashion like no other. She just instructed
the tailor instinctively and things were done,” says Mohita.
Gulnoor’s motifs draw heavily from the
famed Jamawar shawls of Kashmir. The intricacy of Jamawar shawls finds
expression in the paisley and floral embroidery, thread-work, gold and silver
zardozi, patch-work, knot-stitch and aari-work. The tiny beadwork give the garments
that air of refined opulence. “The fabrics are designed to evoke the freshness
of flowers and the airy romance of spring: from handloom cotton and jute, to
tulle, silk organza and linen.
The luxuriant heritage of Kashmir
finds its way into the threads and embellishments of Gulnoor designed for the
woman who is lit up with self-love. Like the Valley in spring, she is
irresistible. Like the sun over the mountains, she is divine,” rounds off the
designer.
Visit www.suemue.in for details.
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