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| From left: Sarita Baluja, Jani Dhingra, Aruna Dalmia, Saroj Bhatia and Indu Gupta helming Purnam |
An afternoon filled with thoughtful fashion. A happy buzz, a constant
reminder about accepting sustainability as a fashion anthem. Honouring and appreciating
indigenous art and aesthetics. That’s what it was at the 12th
edition of Purnam’s Summer Festive 2018
exhibition held last week at The Ashok in the capital. As promised, the platform
brought together a gamut of designers, craftspeople and artists offering the
best of responsible fashion, food, art and craft to Delhi’s cognoscenti. There were exhibitors from Dubai, Delhi, Mumbai and Kolkata,
as well as beautiful products created by indigenous artisans from Hissar and
Varanasi. There are spectacular ikat creations by craft revivalist and textile
doyen, Madhu Jain, artistic separates by fashion designers Sonam Dubal, Charu
Parashar, Samant Chauhan, Rina Dhaka and Yasmin Kidwai. But the stunning weaves
from small weavers in Banaras, Lucknow and Kolkata were the hotsellers. Present at the exhibition were artist Kanchan Chander, activist and
community service worker Mohini Giri and Aruna Dalmia, Abha Dalmia, Piya Bajwa
and Saif Habibullah.
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| Madhu Jain with Aruna Dalmia |
There was fashion, beauty and beyond. Along with
Beauty partner, Aroma Magic, Nutreen, a healthy food brand served mouthwatering
goodies that were gluten-free, sugar-free and dairy-free. A wonderful
opportunity was also given to Bagesh, a Madhubani artist from Bihar, to
showcase his lovely works at the show. Artist Kanchan Chander presented a solo
show of her ‘Devi’ and ‘Bollywood’ series of kitsch canvas and mixed media
art.
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| From left: Fashion designers Rina Dhaka, Sonam Dubal, Charu Parashar and Samant Chauhan |
Purnam takes pride not only in supporting emerging entrepreneurs but
also giving back to the society by supporting credible and local NGOs. The
exhibition provided a free platform to NGOs to
sell the creative products made by the communities they support. This year saw
goodies and handicrafts from Akshya Pratisthan, Guild for Service, Trash to
Cash, Four Steps and Antarkranti. And now that it’s over, already counting to
the 13th edition of this beautiful showcase…
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| Yasmin Kidwai at Purnam |
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| Yours truly with Sarita Baluja |
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