Notes from the dessert
There’s something about the arid beauty of Rajasthan that triggers the creative faculty in most. The
Says the talented jewellery designer, “Jaipur is a labyrinth. While the art and architecture continuously stun you, you are bound to marvel at the deft craft of the local artisans. With so much attractiveness around, inspirations run galore. My designs evolve from tiny reflections I have while walking on the streets or a figure I’ve noticed. It’s only later that the thought comes into shape, but the inception is right here, in Jaipur.”
Jewellery designing wasn’t an obvious choice though. After graduating in Mass Media from St. Xavier’s College, Mumbai, Jain took up styling and sales jobs in two top fashion and lifestyle publications. Thereafter, she moved to Milan for her post-graduation in fashion promotion and branding. But fate had other plans in store for her. “I wanted my jewellery designs to challenge the traditional norms of pieces made in Jaipur. They had to be
Such was the versatility of Dhora, a brand that has been regaling women with a taste for delicate artistry and skilled workmanship. “Times have changed. We have more working women in our country today and we all need the same circulation in jewellery as we did in clothes. A pair of precious earrings costs as much as a designer lehenga. This is where an intricately designed fashion ornament comes in. You can have many options without burning a hole in your pocket and making a stylish turn at the same time,” explains Jain.
It’s the uniqueness in design that’s making costume jewellery a top draw at weddings. Says Jain, “Speak of budget-friendly weddings and fashion jewellery is the obvious choice. At destination weddings too, women are veering towards them. But, I think, the main reason is that young brides want to play with their looks. Our designs are more experimental, yet the craftsmanship is brilliant. It’s no more about flaunting the most expensive. It’s more about making a beautiful statement that speaks volumes about your sense of style. Also, you get to carry a plethora to a destination without stressing.”
For instance, Jain has had would-be brides flocking to her for a pair of vintage brass earrings only
For the wedding season that’s already here, Jain has launched a series of earrings for bridesmaids. “These will be apt pieces for the bride’s friends and family. At weddings, we pay so much focus on the main duo that the other pretty girls get left out. At Dhora, we want them to celebrate as well and look the part, too,” says Jain with a smile.