Keeping the Odisha story alive

As I watched Gunjan Jain interact with one of her weavers at the symposium of the World Ikat
Textiles Festival held last month, apart from getting inspired by her drive to restore and revive the heritage handloom of Odisha, I recognised a childlike exuberance in her. The child who is acting on impulse and is adamant about something dear to her heart. Luckily in Gunjan’s case, that childlike impulse is channelised to take the old dying weaves of Odisha to greater glory. Even as she took a bow at the fashion show in the same festival, I saw that her design aesthetics has taken these old heritage textiles to a modern platform. The aesthetics are classical but the execution is contemporary. My interest was piqued and I knew I had to learn more about Vriksh and its founder, Gunjan Jain. 
Vriksh is an alternate design studio in Odisha founded and headed by this talented girl and it works solely with handloom weavers and natural materials exploring the rich textile tradition of Odisha. Vriksh offers the finest tussar silks, experimental silk ikats and natural dyed weaves, to rare revivals like Bomkai and Dhalapathar saris.
Following the mantra of ‘Creativity through Conservation’, the weavers’ experiences, knowledge and wisdom on the beautiful tradition of weaving have been the underlying strength of Vriksh. Her clothes are almost synonymous with her. Easy and effortless, Gunjan’s creations might look too simplistic but when inspected in detail, they bear the stamp of her painstaking efforts to revive the dying ikat weaves of Odisha. Witnessing her interact with that award-winning master weaver from Neopatna in Odisha is another testimony that she understands the passion and efforts that these unsung heroes infuse their craft with. But she wants the luxury textiles to be embraced for not just their beauty but their versatility as well. So, her brainwaves ensure she cuts smart sharp modish silhouettes that move fast in fashion circles. 
Like most fashion school graduates, Gunjan started her career in the apparel export industry. But
Gunjan Jain
soon disillusioned with the industrial process of making clothes and their resultant commoditisation, she she packed her bags and moved to Odisha, where she set up her design studio Vriksh in Bhubaneshwar in 2008. “Those early years in Odisha with one of the world’s oldest and greatest traditions of ikat weaving changed my life. I picked up the language because I wanted to closely work with the traditional weavers and interact with them. I ensured that a bond was created. If they did not learn to trust me and my design aesthetics, Vriksh would never succeed,” she recalls. 
Among the different weaving techniques and fabrics Jain and her team of weavers work with, Vriksh has grown significantly in the famed tussar Jala work and the intricate ikat weaves displaying motifs of Geet Govinda and other delicate patterns. Her saris are a maze of stunning motifs woven dexterously by some of the oldest weavers of Odisha and she infuses new life into them through pop colours and tones. Her separates are smart, sharp and chic, telling the world how an old craft can
attain new dimensions. Vriksh has been doing extensive research and developing new weave constructions to make softer tussar sarees and stoles combining it with different natural yarns. “We want to bring contemporary aesthetics in each design, but also ensure that traditional techniques are not dismissed as redundant,” Gunjan says, adding, “Vriksh interprets the old weaves in new ways, even while keeping the cultural significance alive.” 


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