In aid of the beloved tusker

Amongst the many feeds that inundated the wall of my Facebook account a few days back, there
Ruth Powys in Sabyasachi and with 'The Sundarbans' Ele
was a heart-breaking piece on how an elephant calf was set on fire by some rogues in Bengal, while the mother elephant helplessly tried to shoo the devils away. Painful as it may sound, this man-nature conflict is one of the most crucial conditions we are living with today. Man, with their burgeoning number and constructions in the name of development are rapidly eschewing the habitats of innocent wildlife. The tyrannical treatment of some insensitive goons towards a baby elephant is only a bell-weather of how ghastly the reality is. Man is gradually becoming the beast. 
While my heart went out to the tusker, another initiative on another side of the world to protect elephant corridors across the globe, reassured me that maybe kindness still weighs out the deviousness in humans. There are people and organisations who are sensitive towards the sad
Suneet Verma and his Ele
plight of the innocent victims of ‘development’. One such body is Elephant Family, a registered charity founded by the visionary Mark Shand, in England. The organisation has been working for the protection of the gentle beast, whose dwindling numbers is a pointer towards the fast skewing up ecological balance. Following the success of Elephant Parade at London in 2010, Elephant Family has announced the Elephant Parade that will take place in Mumbai, in March 2018. 
Fashion designers, creative artists and a host of the
Tarun Tahiliani with his Ele
nation’s emerging talents have created  little sculptures of baby elephants that are endearingly called Eles. All these sculptures will be auctioned in London at a glittering art gala, the vital proceeds of which will be channelised in securing the 101 elephant corridors across India for the endangered Asian elephant. After the preview in the princely city of Jaipur earlier this month, a special viewing was held in Delhi two days back amongst much appreciation for the initiative. The capital’s cream got to witness some of the stunning Eles at the residence of the British High Commissioner, where Prince Charles of Wales and Camilla Parker Bowles, the Duchess of Cornwall, interacted with the artists and the designers. The sculptures move to Mumbai after this for the event to take place in March. 
Anita Dongre and her creation
As I spoke to Ruth Powys, CEO of Elephant family, I noticed her passion for the cause. Her ardent plea to protect the gentle giant is loud enough and Elephant Family is being beautifully creative in furthering its plan to protect the beast. Ruth wore a lovely Sabyasachi ensemble at the event whereas my dear friend Kalyani Saha Chawla sparkled in a Rohit Bal ivory beauty.
Said Ruth, “As development in India increases with more roads, power lines, railways and human settlements, the funds needed are crucial to ensure a brighter future for both elephants and people who share the same land. The 101 painted elephants will create a striking spectacle of colour and showcase the nation's most creative artists and emerging talents, whilst celebrating one of India's most beloved and endangered animal - the elephant.”
Each and every Ele had a voice. Be it the Sabyasachi one titled ‘The Sudarbans’, the Suneet Verma
beauty created in association with Art d’Inox, the one by Seema Kohli, Anita Dongre, Tarun Tahiliani or the Varun Bahl piece. Said Sabyasachi describing his Ele, “The Sundarbans is a beautiful forest. As a child, The Enchanted Forest and The Magic Faraway Tree by Enid Blyton were my favourite books. It helped me create magical visuals in my head of places I had never visited. Sometimes when certain places are in close proximity, we end up actually never visiting them. Though I am from Bengal I’ve never been to Sundarbans.  So, when I got the opportunity to design the elephant, I chose a forest theme to create a surreal Sundarbans--- colourful, magical, exotic, and far removed from reality. Fourteen artists from The Sabyasachi Art Foundation rendered my imagination to life meticulously with oil and acrylic.”
Here’s to the beloved tusker!



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